HEM is world famous for its traditional incense made from select woods, resins, florals and fine essential oils all blended skillfully with expert care and love.   Please note: Once lit (no open flames), cones will begin to smolder, letting out a fragrant smoke. The cone must smolder, NOT flame, or you will only get a charcoal/fire type of fragrance. This is the main reason people complain that the incense smells bad, or only burns for 3 minutes. The fire MUST be out! If you let your cone incense smolder properly, your cone will probably burn for an average of 20-30 minutes